United Airlines Rhapsody
Everyone wins – when United, and the most talented school bands around, come together around Rhapsody in Blue.
One of the most recognizable brand elements for United is their theme music: Rhapsody in Blue. We wanted to get United to approach their message a little differently: and so we pitched an idea for an online contest & social action partnering with Middle and High Schools across the USA, inviting submissions for unique renditions of Rhapsody in Blue.
Their music and our song will be shared through social channels and ultimately our fans, including celebrity judges chosen to generate online viral excitement, will pick the winners.
It will all culminate in a once-in-a-lifetime social event where the winners will perform in front of a live audience.