Billed as the Aeropostale "Style Sessions", this Back to School Fall Campaign gave fans a front row seat to the fashion selects of style maven Chloë Grace Moretz. For our teen audience, we offered style quizzes, the opportunity to win the outfits selected by Chloe, and of course encouraged them to share their unique outfit combinations back with us. We considered every channel from Facebook, Pinterest, CRM - all the way to content partnerships with Seventeen Magazine.
Teaser Phase, Standard Banner
Facebook Shopping Application
Facebook Shopping Application
