TASSIMO had just recently redesigned their e-commerce site, but their email campaigns (their primary mode of engaging with their consumers) tended to be rather dry and unengaging. Part of my role when I first started at TrueAction was to turn up the dial on email marketing for Tassimo. We wanted open rates to increase as well as the value of average orders placed. I staffed a team of very capable designers and writers and we were quickly able to make a big difference in how the visual design and messaging came together to improve sales. During this timeframe, we were also challenged with handling a product recall. Working closely with the client, we were able to directly influence the structure and flow of the recall process to make it more user friendly.