As Creative Lead for all of United Airlines digital marketing efforts I have overseen numerous data intensive email campaigns, working constantly to deliver new ways to message the value of MileagePlus program to flyers.
I oversee creative teams in NYC and Buenos Aires.
The ask was to develop and deploy an email campaign showing Premier and Near Premier members their United/MileagePlus activity through the first half of 2016 and how they’re tracking toward status. We adapted a modular template to accommodate new segmentation and messaging with a story telling approach, focusing on the opportunities members have rather than just highlighting their activity thus far.
We were asked to develop a series of four emails to activate, engage and inspire new MileagePlus members, to be sent in the first 2 to 3 weeks of enrollment.
